We were tasked with finding an exciting way to communicate technical upgrades to the Warsaw Trade Tower building. Our team developed a SiFi-inspired campaign that positioned the building as ready for the future.
MAKE TECHNICAL FUN
To bring this vision to life, we collaborated with game designers and transformed the building into a robot, utilising 3D graphics to showcase its common spaces from various perspectives.
This innovative approach allowed us to capture attention and communicate difficult technical issues in a more engaging and memorable way.
Our campaign successfully demonstrated the building’s readiness for the future and generated enthusiasm among stakeholders.