CASE STUDY | Globalworth

From Mundane to Excitement

 

We were tasked with finding an exciting way to communicate technical upgrades to the Warsaw Trade Tower building. Our team developed a SiFi-inspired campaign that positioned the building as ready for the future. 

 
 
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MAKE TECHNICAL FUN

To bring this vision to life, we collaborated with game designers and transformed the building into a robot, utilising 3D graphics to showcase its common spaces from various perspectives. 

 
 

This innovative approach allowed us to capture attention and communicate difficult technical issues in a more engaging and memorable way. 

 
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Our campaign successfully demonstrated the building’s readiness for the future and generated enthusiasm among stakeholders. 
 
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