FACE 2 FACE by Echo Investment
Bringing people together
SCOPE OF WORK
Strategy | Branding | Visualisations & VR | Promo movie | Sales materials | Communication
We started collaboration on this project at a very early stage by creating its DNA. The idea was that the product and its communication will revolve around collaboration, direct contact & shortening the distance. We wanted to create the place that brings people together.
The DNA impacted everything else: product itself where common areas were designed to shorten the distance between tenants, the name, imagery where we used first person perspective to show interactions between the people and more.
Tribute to the local culture
Face 2 Face is located in Katowice, a city with strong connections with their culture and a deep sense of community. We felt that we must include local character in our communication. We decided to collaborate with Gryfnie, a local illustrators collective engaged in promotion of Silesian language & culture, to create graphics & slogans for outdoor & direct marketing.
